CAL AURAND is a filmmaker, prolific storyteller and visionary creative leader with over 25 years of dedicated experience creating meaningful and compelling content for some of the world’s most notable names. Aurand is known throughout the entertainment industry for his expert execution of innovative ideas from concept to capture: from writing and directing, to producing, filming and delivering creative content that meets and exceeds goals, and works to educate audiences’ hearts through media. He is equally celebrated for being an empathetic leader, a master collaborator and an authentic force of and for positivity. 

With a story to uncover at the center every project, Aurand has directed, shot and produced scripted features, music videos, sports documentaries, tour documentaries and live broadcasts shows for major musician acts like Beyonce, One Direction Jennifer Lopez, John Mayer, Tony Bennet and Harry Styles, sports legends including Aaron Rodgers, and music and entertainment powerhouses like Apple Music, Google, Nickelodeon, Sony Music, TBS Network and FX Networks. 

In 2021, Aurand launched The Mustard to bring more morality, humanity and good to the world through innovation and entertainment. A true passion project for Aurand, The Mustard will be a fully transparent technology and media company using Blockchain to document its every move; while stewarding tweens, teens, and young adults with aspirational, gaming, media, and VR experiences built to inspire a renewed morality in our world. 

In 2011, Aurand founded Upper Falls, Inc., a creative agency / production house that specializes in documentaries, Digital content, music video, and live productions. Early projects included camera work for live award shows and network TV events. Aurand also led the creation of the environmental concept, The 1% Coalition, with Johnny Depp’s Infitium Nihil to inspire and drive awareness of our impact on the planet through music and sports fueled by nature’s power and beauty. All that changed in 2012 when Aurand was approached by Sony Music to document the UK boy band One Direction’s official arrival in the U.S. The band went on to hire Aurand as their official photographer and documentarian, a position he held until 2015. 

Prior to founding Upper Falls, Inc., Aurand spent nearly 10 years and held several different positions within Sony Music, both on the executive and creative sides, including Vice President, Head of Content for Epic Records and as Director of DVD, Video and Creative Music for Sony and Sony BMG Music Entertainment. There he is credited with producing live music videos, EPKs, artist interviews, and artist documentaries, as well as overseeing visual imaging, direction and marketing for key label artists.

When not creating and directing dynamic video content or entire online universes, Aurand is a family man and mentor who also sits on the board for Counseling4Kids, a 501(c)(3) nonprofit organization that delivers healing and advocacy to at-risk children and families to improve the quality of life for all.



Commercial credits

The Mulligan (2021) – 2nd Unit Director & Cinematographer

Never Again? (2020) – Writer / Director / Director of Photography

Marvel Hero Project (2019) – Director of Photography

Harry Styles: Behind the Album (2017) – Documentarian

One Direction This Is Us Feature Film (2013) – Documentarian

Nickelodeon WINX “We Are Believex”  (2012) – Director

One Direction: Tour Documentary (2012) – Director

John Tesh: Big Band Live on PBS (2011) – Director

Mudvayne: Nexus.Life.Death. (2010) – Producer

The Fray: Live in NYC (2009) – Executive Producer

Tenacious D: Complete Masterworks Vol 2 (2009) – Executive Producer

Between the Lines: Sara Bareilles Live at the Fillmore (2008) – Executive Producer

Ben Folds Way To Normal (2008) Incubus Look Alive (2007) – Executive Producer

The Beyonce Experience (2007) – Executive Producer

Shakira Oral Fixation Tour 2007 (2007) – Executive Producer

Ben Folds: Live at My Space (2007) – Producer

Matisyahu: Live in Israel (2006) – Director / Producer

Satriani Live (2006) – Producer

Tony Bennett: Duets – The Making of an American Classic (2006) – Producer / Executive Producer

Anastacia: Live at Last (2006) – Executive Producer

Destiny’s Child: Live in Atlanta (2006) – Executive Producer

INXS: Switch (2006) – Executive Producer

Duran Duran Astronaut (2005) – Executive Producer

Ben Folds and Waso Live in Perth (2005) – Executive Producer

Il Divo (2005) – Executive Producer

John Legend: Live at the House of Blues (2005) – Executive Producer

Carly Simon: A Moonlight Serenade on the Queen Mary 2 (2005) – Producer / Executive Producer

Peter Gallagher: 7 Days in Memphis (2005) – Executive Producer

G3 Live in Tokyo (2005) – Executive Producer

Good Charlotte Fast Future Generation (2005) – Executive Producer

Bette Midler Sings the Peggy Lee Songbook (2005) – Executive Producer

Our Lady Peace: Healthy in Paranoid Times (2005) – Director / Producer

Omarion (2005) – Director / Producer

John Mayer: Heavier Things – The Paul Reddy Show (2005) – Executive Producer

Incubus Alive at Red Rocks (2004) – Executive Producer

Tori Amos: Scarlet Sessions (2003) – Director / Executive Producer

Music video credits

(Creative Director)

Augustana | Sweet N Low

Alkaline Trio | Help Me

Ben Folds | You Don’t Know Me Hiroshima

Brandy | Right Here (Departed) | Long Distance

Carly Simon | Into White | Blackbird | Scarborough Fair | Quiet Evening | Oh! Susanna

Chevelle | Well Enough Alone | I Get It | The Fad | Jars | Letters to a Thief

Cyndi Lauper | Into The Nightlife

The Dey | Give You The World

End Ever After | Baby Baby Baby | I Wanna Be Your Man

The Fray | Never Say Never | You Found Me | Heartless | Syndicate

Hellogoodbye | Baby Its Fact

Howie Day | Be There

Incubus | Black Heart Inertia

Jennifer Lopez | Do It WellHold It Don’t Drop ItMe Haces FaltaFresh Out The Oven

Lamb Of God | Set To Fail

Lenka | The ShowTrouble is a Friend

Low Vs Diamond | Heart AttackDon’t Forget Sister

Matisyahu | One Day

Menudo | Lost

Michael Jackson | MemoriesThis Is It

Mudvayne | A New GameBeautiful and StrangeDo What You DoDull BoyScream With Me

Natasha Bedingfield | LoveLike ThisSoulmateAngelPocketful of Sunshine

The Nightwatchman (Tom Morello) | One Man Revolution

Nipsey Hussle | Hussle in the house

Ozzy Osbourne | Don’t Wanna StopIn My Life

Red | Already Over

Sara Bareilles | Love SongBottle It UpGravityWinter Song

Sean Kingston | FireBurningFace DropEenie Meenie

Shakira | She WolfDid It AgainGypsyGive It Up To Me

Vedera | Satisfy

Vendetta Red | Shatterday

The White Tie Affair | Candle (sick and tired) x2Mr. RightTake It Home

Young Berg | Sexy Lady