CAL AURAND is a creative producer, entrepreneurial content creator, filmmaker, prolific storyteller, and creative leader with over 25 years of dedicated experience leading teams and creating compelling content for some of the world’s most notable names in music, sports, and media. Aurand is known throughout the entertainment industry for his expert execution of innovative ideas and his problem solving and strategic thinking. He is equally celebrated for being an empathetic leader, a master collaborator, and an authentic force of and for positivity.
Aurand has developed, directed, shot, and produced scripted features, The Mulligan and Never Give Up, feature documentaries, Never Again?, music videos, commercial advertising, and live concert & broadcast shows for major acts like Beyonce, One Direction Jennifer Lopez, John Mayer, Tony Bennet and Harry Styles, sports legends including Aaron Rodgers and Brett Favre, and music and entertainment powerhouses like Apple Music, Google, Nickelodeon, Sony Music, TBS Network and FX Networks.
In 2011, Aurand founded Upper Falls, Inc., a creative agency / production house that specializes in feature documentaries, scripted feature production, digital content, music video, and commercial advertising. In 2012 Aurand was approached by Sony Music to document the UK boy band One Direction’s official arrival in the U.S. The band went on to hire Aurand as their official photographer and documentarian, a position he held until 2015. Upon which he went on to direct feature documentaries, scripted features, brand content, and commercial advertising.
Prior to founding Upper Falls Inc., Aurand spent nearly 11 years and held several different positions within Sony Music, both on the executive and creative sides, including Vice President, Head of Content for Epic Records, and as Director of DVD, Video, and Creative Services for Sony and Sony BMG Music Entertainment. There he is credited with producing artist documentaries, concert films, music videos, and live broadcast shows, as well as overseeing visual imaging, direction and marketing for key label artists.
When not creating and directing dynamic video content, Aurand is a family man and mentor to emerging filmmakers.
Commercial credits
Never Give Up (2023) – Co- Producer, 2nd Unit Director & Cinematographer
The Mulligan (2022) – 2nd Unit Director & Cinematographer
Never Again? (2021) – Writer / Director / Director of Photography
Marvel Hero Project (2019) – Director of Photography
Harry Styles: Behind the Album (2017) – Documentarian
One Direction This Is Us Feature Film (2013) – Documentarian
Nickelodeon WINX “We Are Believex” (2012) – Director
One Direction: Tour Documentary (2012) – Director
John Tesh: Big Band Live on PBS (2011) – Director
Mudvayne: Nexus.Life.Death. (2010) – Producer
The Fray: Live in NYC (2009) – Executive Producer
Tenacious D: Complete Masterworks Vol 2 (2009) – Executive Producer
Between the Lines: Sara Bareilles Live at the Fillmore (2008) – Executive Producer
Ben Folds Way To Normal (2008) Incubus Look Alive (2007) – Executive Producer
The Beyonce Experience (2007) – Executive Producer
Shakira Oral Fixation Tour 2007 (2007) – Executive Producer
Ben Folds: Live at My Space (2007) – Producer
Matisyahu: Live in Israel (2006) – Director / Producer
Satriani Live (2006) – Producer
Tony Bennett: Duets – The Making of an American Classic (2006) – Producer / Executive Producer
Anastacia: Live at Last (2006) – Executive Producer
Destiny’s Child: Live in Atlanta (2006) – Executive Producer
INXS: Switch (2006) – Executive Producer
Duran Duran Astronaut (2005) – Executive Producer
Ben Folds and Waso Live in Perth (2005) – Executive Producer
Il Divo (2005) – Executive Producer
John Legend: Live at the House of Blues (2005) – Executive Producer
Carly Simon: A Moonlight Serenade on the Queen Mary 2 (2005) – Producer / Executive Producer
Peter Gallagher: 7 Days in Memphis (2005) – Executive Producer
G3 Live in Tokyo (2005) – Executive Producer
Good Charlotte Fast Future Generation (2005) – Executive Producer
Bette Midler Sings the Peggy Lee Songbook (2005) – Executive Producer
Our Lady Peace: Healthy in Paranoid Times (2005) – Director / Producer
Omarion (2005) – Director / Producer
John Mayer: Heavier Things – The Paul Reddy Show (2005) – Executive Producer
Incubus Alive at Red Rocks (2004) – Executive Producer
Tori Amos: Scarlet Sessions (2003) – Director / Executive Producer
Music video credits
(Creative Director)
Augustana | Sweet N Low
Alkaline Trio | Help Me
Ben Folds | You Don’t Know Me Hiroshima
Brandy | Right Here (Departed) | Long Distance
Carly Simon | Into White | Blackbird | Scarborough Fair | Quiet Evening | Oh! Susanna
Chevelle | Well Enough Alone | I Get It | The Fad | Jars | Letters to a Thief
Cyndi Lauper | Into The Nightlife
The Dey | Give You The World
End Ever After | Baby Baby Baby | I Wanna Be Your Man
The Fray | Never Say Never | You Found Me | Heartless | Syndicate
Hellogoodbye | Baby Its Fact
Howie Day | Be There
Incubus | Black Heart Inertia
Jennifer Lopez | Do It Well | Hold It Don’t Drop It | Me Haces Falta | Fresh Out The Oven
Lamb Of God | Set To Fail
Lenka | The Show | Trouble is a Friend
Low Vs Diamond | Heart Attack | Don’t Forget Sister
Matisyahu | One Day
Menudo | Lost
Michael Jackson | Memories | This Is It
Mudvayne | A New Game | Beautiful and Strange | Do What You Do | Dull Boy | Scream With Me
Natasha Bedingfield | Love | Like This | Soulmate | Angel | Pocketful of Sunshine
The Nightwatchman (Tom Morello) | One Man Revolution
Nipsey Hussle | Hussle in the house
Ozzy Osbourne | Don’t Wanna Stop | In My Life
Red | Already Over
Sara Bareilles | Love Song | Bottle It Up | Gravity | Winter Song
Sean Kingston | Fire | Burning | Face Drop | Eenie Meenie
Shakira | She Wolf | Did It Again | Gypsy | Give It Up To Me
Vedera | Satisfy
Vendetta Red | Shatterday
The White Tie Affair | Candle (sick and tired) x2 | Mr. Right | Take It Home
Young Berg | Sexy Lady