CAL AURAND is a creative executive, entrepreneurial content creator, filmmaker, prolific storyteller, and visionary creative leader with over 25 years of dedicated experience leading teams and creating compelling content for some of the world’s most notable names in music, sports, and media. Aurand is known throughout the entertainment industry for his expert execution of innovative ideas and his problem solving and strategic thinking. He is equally celebrated for being an empathetic leader, a master collaborator, and an authentic force of and for positivity.

Aurand has developed, directed, shot, and produced scripted features, feature documentaries, music videos, commercial advertising, and live concert & broadcast shows for major acts like Beyonce, One Direction Jennifer Lopez, John Mayer, Tony Bennet and Harry Styles, sports legends including Aaron Rodgers and Brett Favre, and music and entertainment powerhouses like Apple Music, Google, Nickelodeon, Sony Music, TBS Network and FX Networks.

In 2011, Aurand founded Upper Falls, Inc., a creative agency / production house that specializes in feature documentaries, scripted feature production, digital content, music video, and commercial advertising. In 2012 Aurand was approached by Sony Music to document the UK boy band One Direction’s official arrival in the U.S. The band went on to hire Aurand as their official photographer and documentarian, a position he held until 2015. Upon which he went on to direct feature documentaries, scripted features, brand content, and commercial advertising.

Prior to founding Upper Falls Inc., Aurand spent nearly 11 years and held several different positions within Sony Music, both on the executive and creative sides, including Vice President, Head of Content for Epic Records, and as Director of DVD, Video, and Creative Services for Sony and Sony BMG Music Entertainment. There he is credited with producing artist documentaries, concert films, music videos, and live broadcast shows, as well as overseeing visual imaging, direction and marketing for key label artists.

In 2022, Aurand launched The Mustard to bring more morality, humanity and good to the world through innovation and entertainment. A true passion project for Aurand, The Mustard will be a fully transparent technology and media company using Blockchain to document its every move; while stewarding tweens, teens, and young adults with positive gaming, media, and VR experiences built to inspire a renewed morality in our world.

When not creating and directing dynamic video content, Aurand is a family man and mentor to emerging filmmakers.